Nov 10, 2021
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Trust is becoming a CISO priority, boosts customer stickiness

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The trust relationship has taken on an unprecedented level of importance inside modern companies as the COVID-19 pandemic and the current political climate has opened a dystopian debate over the meaning of truth and what people are willing to believe. 
For millions of people, the willingness to accept an agreed upon set of facts has become a moving target. For the CISO at a modern enterprise, the need to establish trust with customers, partners and even senior management within the same organization has become even more important. 
About 80% of online adults in the U.S. are willing to buy new products from a company they trust, even if the purchase is unrelated to products they have bought before, Pollard said.
“Imagine being able to guarantee launch window success because you are a trusted organization? That’s coming — that’s going to happen,” Pollard said.
Trust in an organization can extend to partner relationships. The research also showed 72% of online adults in the U.S. that trust a brand were willing to trust affiliates of that brand. 
“Think about the fact that trust now becomes leverage for partnerships,” he said.
The pandemic created more business opportunity, but malicious actors dogged the company's technology stack. Now, the very same products touted as security defense tools are under fire. 
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The pandemic created more business opportunity, but malicious actors dogged the company's technology stack. Now, the very same products touted as security defense tools are under fire. 
Insurers joined high-profile CEOs at the White House summit last week to discuss how to improve national cybersecurity. For one insurance CEO, the industry needs three points of improvement.
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